Sound recording and reproduction is known as Audio. This can be achieved through mechanical or electrical devices for recreating sound waves to hear voice or music. Conventionally music is recorded in Analog and Digital modes. But this article attempts to find out web audio, how it is played, transmitted etc.

A revolution in the Audio world has happened. Yes, all major browsers have become capable of handling a variety of audio formats. Web audio has become a reality with internet radio stations and online music distribution systems. But despite this new evolution, many internet sites have not included sound in their page because of bandwidth problems. Digital audio files are very large and take longer time to get downloaded than video files. Easy web Audio is picking up and making the web site audible.

Adding audio to your website has become very easy. It is no more complicated to include audio in your web page. Now it is possible to make your website play a sound recording as soon it is opened or a particular link is clicked. Music on the web is played by means of file download only. But the audio files are long and take time to get downloaded. It is estimated that a 15 seconds uncompressed file format takes half an hour or so to reach the audience.

Therefore, the sound waves are embedded in short and compact snips so that the music is downloaded in files of small sizes. For lengthy and hi-fidelity audio files streaming technique can be used. In this the sound data starts playing as soon as it reaches the computer. But streaming is very complicated as it involves using special servers and special compression methods. Audio files are normally compressed using “codec” (so named as it codes and decodes) technique. There are many codecs available but the ones MPED, MP2 are very famous.

Creating an Audio marketing message is exploitation of web audio to a commercial use. As already seen a web page can be created and made to open with playing a sound. It can also be made to play music or sound on clicking a link. This facility can be used for marketing purposes. Product information, customers feed back on the products, demo instructions can be recorded and played on the website at the appropriate places as a form of sales promotion tactics. It makes a lot of difference between merely exhibiting the product on the web page and showing with some audio/video clippings about the products. The Audio Marketing Message can be effectively used for commercial purpose by putting background music on the web page.

Web Audio software includes software available in open source and on payments. There are many free software available on the net for sound recording and reproduction. Advanced Linux sound Architecture (ALSA), Linux Audio Developers Simple Plugin API (LADSPA) and DSSI are some of the software that are available free of cost. Apart from this, there are many number of software available in the market on payment.

Before installing or buying any web audio software, we have to see the following.

1. How we are going to record our Audio so that it can be put on the web page?
2. Whether the web host will allow uploading certain types of files. If not then we have to have the service of web audio.
3. Whether you want to control the audio sound?
4. Whether we want customer audio testimonials played on the website.
5. Will the software work on our PC?

Any purchase or installation software should address all the questions listed above. Moreover we should get the online support of the software vendor which is essential for uninterrupted service. We have to get the maximum out of the software for commercial purpose. For information on this, please log into www.AllAboutAudioSystems.info

This article was written by Alan J. Patrick. Alan J. Patrick is an established freelance writer who has written on many topics over the past 30 years. His articles have been published in books, magazines and online in many countries. He has lived in Australia, New Zealand, the US, Singapore and now the UK. He can be emailed at alanpatrick1708@aol.com.for more details visit:

www.AllAboutAudioSystems.info